BETHANY LOWE ORIGINALS Mamma in Her 'Kerchief & I in My Cap | A Bethany Lowe Original - 33 Inch x 27.5 Inch x 13 Inch

From An Idea To Magic. . .

Several years ago, Elements of Design made the choice to approach each Christmas holiday season in a more theatrical way. The idea was to think more outside the box to create a concept that would lead our friends through our physical space by telling a story or presenting the holiday as a conceptional theme.

As the years have passed, our mission has evolved to create more anticipation, more magic, and a more heightened shopping experience that leaves lasting memories with our guests.

Each year once Christmas launches, planning for the next year begins. Themes and concepts are explored and then January markets introduce available product, and the process starts to take shape.

For the past ten years I have been looking for the perfect project on which to work with local artist and worldwide provider of quality holiday decor Bethany Lowe. Each time I visit her showroom in Atlanta, I am in awe of the quality and the amount of detail that goes into her original creations.

This year’s concept was to use Clement Clark Moore’s A Visit from St. Nicholas. As I worked
though the concept, it was crystal clear that this was the year to feature Bethany’s talents. My idea was to approach Bethany to create original sculptures of art that would illustrate the story ‘Twas the Night Before Christmas.

Back in January, during my meeting with Bethany and her daughter Erin Glennon, current CEO of Bethany Lowe Designs, the creative process began and holiday 2020 was quickly becoming a reality.

Having an extensive background in theatre, it has been my mantra that true art is a collaborative effort. Bethany and I discussed featuring high-end designer textiles from the Kravet family umbrella which includes not only Kravet but Lee Jofa and GP & J Baker. The collaboration further extended to include designers and artisans from our EOD Studio.

What once was just an idea has materialized into the magic of EOD’s Holiday 2020: ‘Twas the Night Before Christmas.

About Bethany

I grew up on a small Midwestern farm in Illinois. My mother was a homemaker, and my father was a veterinarian. Holidays were a magical time for my family and our rural community. We dressed up

for costume parties and mummer’s parades. We had pumpkin carving contests and trick-or-treated throughout our neighborhoods. We went for horse-drawn sleigh rides and ice skated together on country ponds. We went caroling door-to-door and built snow forts and snowmen to greet passersby. As a child, one of my favorite traditions was creating May baskets from paper and flowers – special gifts that I hung on the doors of friends and family.

The most wonderful time for me was when our family gathered to decorate our Christmas tree and the boxes of ornaments and decorations came out of the attic. Unwrapping them was like opening

a gift of memories, with each ornament telling its own story. Our child-made ornaments from school projects always brought laughs and teasing from my brothers and sister, but my mother made sure they

all had a place of honor on our tree. Our tree was not the beautiful, perfect designer tree you see today, but my memories of that tree are some of my most vivid and cherished recollections, as it brought

us all together in the spirit of the season. Unfortunately, since my mother always allowed her four eager children to help, not many of our beautiful ornaments survived, which may be one of the reasons I love

to create new decorations with an old fashioned, vintage feel.

I am proud to say that my husband, Curt, has been on this artistic journey with me since the very beginning. Throughout the years, my art has taken us on travels to far-off places where we made life-long

friends, overcame business challenges together, and were inspired by the cultures and events we

experienced along the way. My life would be colorless without my art.

While we were growing the business, we were also raising a family of four on our farm in Illinois. Throughout

the years all of my children have participated in the business. My daughter, Erin, is currently the CEO, and my niece, Abby, is the Director of Merchandising and Product Development. Working with my family has made everything more fun! We have six beautiful grandchildren and divide our time between running our farm, my

company, and continuing to ‘build a tradition...’ with our family. Today, as I share my imagination and

memories with you, I hope to inspire you to build new traditions with your family.

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